My sister just sent out her email newsletter with the password to get into the page to order my Hot Rod Nail Polish collection. Within 20 minutes, she had multiple orders come in. She sent the newsletter out about an hour ago. Of her 1278 subscribers, 83 have already opened it and 37 clicked through to the order page. That's a 44% click through rate and in email marketing terms a HOME-FREAKING-RUN success! Now those are early returns and the click through percentage may fall as time passes and more opens come in.

Crossing my fingers that my social-media based marketing plan works and we sell 25% of the 600 bottle before the 24 hours is up. After that, we'll release the colors to the public. (If you want a set, that'll be late tomorrow night.)

HELLO, OFF TOPIC!!!!
So Krystal, I know you're really exited about being involved in the creation of nail polish, but this blog is supposed to be about sewing and handmade stuff. Why would sellers of handmade care about nail polish?
Although BB Couture Polish is made in a small factory, in manufacturing terms it may as well be "hand made." Cindy, the owner, personally supervises the creation of the colors and only makes a small production run of any of her colors. So Kim and I cook up a plan for some colors and she gets all excited about oranges (She just a bit insane about orange, as well) and off she goes to work with her chemist to make them up. Three weeks later, Kim gets a box with all six new colors. (Small manufacturer also means short turn times for new products.)

Her normal volume for any given color is probably 500-1000 bottles. Compare that to say, a Revlon polish. They probably make 100,000 - 1,000,000 bottles. So since this polish is, in the usual orders of magnitude for this kind of product, a TINY production run, many of the same techniques used to sell handmade or one-of-a-kind goods can be used to sell it and vice versa.

Once more time has elapsed to monitor the effectiveness of the plan, I'll share details so you think about how to apply these same marketing strategies to YOUR handmade product.