Do you have a small item in your shop you can afford giveaway? If you have a decent size twitter following - say 300+, a tweetaway is a superior means to drive traffic to your shop and your blog or facebook fan page. This is a very inexpensive way to introduce new folks to your store, just in time for holiday shopping season.

To conduct a tweetaway:
Decide which item you want to give away and copy it's URL. You will need to cover shipping costs, so don't pick something heavy or awkward.

Have 30 minutes or so available.

Select a question that readers can answer quickly from your blog or facebook fan page and note it's URL.

Alternatively, you can do a random winner from among the first 10 people to become fans of your facebook page or follow your blog.

Start tweeting and watch your Direct Messages and replies for the answer.

Here's how I use this:
My sister's website http://www.overallbeauty.com sells an up and coming brand of nail polish at $9 a bottle. She has a dedicated twitter following of 700+ that are into beauty and nail care/polish. We have her twitter auto-post to her facebook page. To start the Tweetaway, we do a series of three tweets...

"win a bottle of (Color Name) nail polish (short URL)"
"answer (trivia question pulled from blog/fanpage post). answer here (blog/fanpage URL)"
"first correct DM reply wins a bottle of (item URL)"

We kept re-tweeting them until we got a correct answer, which takes about about 10-20 minutes.

Kim was watching the site traffic live. Within 10 seconds of the first tweet she had 50 people on the nail polish color page. During that 10 minutes, she had over 100+ visitors to her site and blog.

I think that exposure is worth the hard cost to her of $8 for the item and shipping.

What do you think? Any suggestions you care to share on using Twitter for business?