Shepard Fairey's Inaugural Poster for ObamaOn this historic and deeply emotional day, design was in the forefront as countless shots of this poster were shown on TV and all over the 'net. Iconic in their elegance, illustrator and graphic designer
Shepard Fairey's (creator of the equally iconic Obey Giant imagery) Obama posters have become
THE IMAGE that will define this feeling of hope and cooperation that is overtaking America as we destroy barriers and unite again to awaken the "quite force of progress" and return to an "era of responsibility" with the swearing in of our 44th President.
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From obeygiant.com (Shepard's website):Shepard Fairey’s red, white, and blue “Hope” illustration, replicated on thousands of t-shirts, signs and buttons during the 2008 campaign, was one of the most identifiable symbols of Barack Obama’s historic run for the White House. Just yesterday, the Smithsonian announced that Fairey’s original work will become a permanent part of the Smithsonian’s collection and be displayed in the National Portrait Gallery by Inauguration Day.______________
Shepard Fairey'sProgress Poster for Obama Shepard became interested in Obama in 2004, long before the nation took notice, and volunteered his skill to design the HOPE and PROGRESS posters that in large part carried Obama's message to the masses. With these donated designs, Shepard captured the strong emotion of Obama's call for hope and gave America permission to believe in the message of change brought by a then unknown Senator from Illinois. In turn, these images have carried a man of mixed race, who just 60 years ago wouldn't have been able to step foot in the White House except as a domestic worker, to the highest office in the land and inscribed his face and his message permanently into the collective memory of America.
There is no greater success in design than the creation of a strong reaction. In terms of reactionary force, I think you will all agree with me, weather you like Obama or not, these images have nuclear-like power.
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Whitehouse.gov Before and After from flickr
The posters are not the only example of powerful design unveiled today. At exactly 12:01PM,
whitehouse.gov got quite a face lift as the old static web site from the Bush Presidency was replaced by a fresh and lively design reflecting Obama's promise to make government more transparent and accessible
. (
Although I tried to discover the firm or creative behind the site, I couldn't dig it up. Does anyone know who did it?)
The new design features a continued embrace of technology that Obama used so effectively during his campaign. The first blog post lays it all out.
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From the Briefing Room Blog on Whitehouse.gov:
Welcome to the new WhiteHouse.gov. I'm Macon Phillips, the Director of New Media for the White House and one of the people who will be contributing to the blog.
A short time ago, Barack Obama was sworn in as the 44th president of the United States and his new administration officially came to life. One of the first changes is the White House's new website, which will serve as a place for the President and his administration to connect with the rest of the nation and the world.
Millions of Americans have powered President Obama's journey to the White House, many taking advantage of the internet to play a role in shaping our country's future. WhiteHouse.gov is just the beginning of the new administration's efforts to expand and deepen this online engagement.
Just like your new government, WhiteHouse.gov and the rest of the Administration's online programs will put citizens first. Our initial new media efforts will center around three priorities:
Communication -- Americans are eager for information about the state of the economy, national security and a host of other issues. This site will feature timely and in-depth content meant to keep everyone up-to-date and educated. Check out the
briefing room, keep tabs on
the blog (
RSS feed) and take a moment to
sign up for e-mail updates from the President and his administration so you can be sure to know about major announcements and decisions.
Transparency -- President Obama has committed to making his administration the most open and transparent in history, and WhiteHouse.gov will play a major role in delivering on that promise. The President's executive orders and proclamations will be published for everyone to review, and that’s just the beginning of our efforts to provide a window for all Americans into the business of the government. You can also learn about some of the senior leadership in the new administration and about the President’s
policy priorities.
Participation -- President Obama started his career as a community organizer on the South Side of Chicago, where he saw firsthand what people can do when they come together for a common cause. Citizen participation will be a priority for the Administration, and the internet will play an important role in that. One significant addition to WhiteHouse.gov reflects a campaign promise from the President: we will publish all non-emergency legislation to the website for five days, and allow the public to review and comment before the President signs it.
We'd also like to hear from you -- what sort of things would you find valuable from WhiteHouse.gov? If you have an idea,
use this form to let us know. Like the transition website and the campaign's before that, this online community will continue to be a work in progress as we develop new features and content for you. So thanks in advance for your patience and for your feedback.
Later today, we’ll put up the video and the full text of President Obama’s Inaugural Address. There will also be slideshows of the Inaugural events, the Obamas’ move into the White House, and President Obama’s first days in office.
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The power of effective design is indeed the power to change hearts and move nations. It is also the power to create unity and make people feel part of something.
Congratulations, Shepard, on a masterful work. And whomever did the redesign on Whitehouse.gov, congratulations to you as well on an engaging site that perfectly conveys, and most importantly, begins to deliver upon Obama's promise to make government BY THE PEOPLE, FOR THE PEOPLE once again.
Further reading:
A commentary on the design of the a previous version of the site (cira 2006) from Andy Rutledge.Shepard Fairy, wikipediaWhiteHouse.gov versions from during the Clinton Administration